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The Pink Gene 2014 Pink Dessert
BReast Concern Action
Collaboration with Partners

2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010


1 in 19 women in Hong Kong suffers from breast cancer. You have an increased lifetime risk of being diagnosed with breast, ovarian & prostate cancer if you inherited BRCA 1 or BRCA 2 gene mutation. Understand your risk and take appropriate preventative measures can greatly enhance the cure rate and improve quality of life.

BReast Concern Action is an annual public education and awareness campaign organized by Hong Kong Hereditary Breast Cancer Family Registry. It aims to increase public awareness and knowledge of Hereditary Cancers.


BReast Concern Action – Exhibition Dates
Covered Piazza, Times Square, Causeway Bay
Date 10th June 2014 (Tue) 11th June 2014 (Wed) - 12th June 2014 (Thur)
Time 3:30pm - 7:30pm 11:30am - 7:30pm

iFUNCTION at L3, iSQUARE, Tsimshatsui
Date 20th June 2014 (Fri) - 22nd June 2014 (Sun)
Time 11:30am - 7:30pm


Enquiry: (852) 2835 7093
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  Organizer   Venue Sponsors   
hong kong hereditary breast cancer family registrybop            isquare          

  Media Sponsors
MTR          South China Media Group           marie claire           jessica
3           jmen           jessica code

  Corporate Sponsors
EsteeLauder         Edible Arrangements          Hung Fook Tong          la mod
Shun Hing          lactacyd          ricola          vaca

  Supported by
hksh          hku                     

• 路芙           • 鄭芷彤           • Jackie Man           • 咸蛋           • Bingo
• Angus Chan           • Cindy Leung            • 陳戰            • 劉方庭


©2009 Hong Kong Hereditary Breast Cancer Family Registry. All Rights Reserved.